Analytics

Every click on a Public Url short link is captured on the redirect hot path, streamed through Kafka, and stored in ClickHouse. Dashboards query the event store directly, so new clicks appear within about 5 seconds.

Metrics

• Clicks and unique clicks — total volume and deduplicated visitors.
• CTR — click-through rate for shared placements.
• Geography — country and city, resolved from the visitor IP (hashed, not stored in clear text).
• Technology — device type, browser, and OS parsed from the user agent.
• Referrers — where clicks originate, alongside UTM source, medium, and campaign.

All metrics can be scoped by time range, link, domain, tag, or campaign.

Live event stream

The dashboard includes a live view that shows clicks as they happen — useful during launches, email sends, and campaign windows.

Link-level analytics

Each link has its own analytics view with timeseries, breakdowns, and top referrers, so you can compare slug or channel performance without building a report.

Public dashboard sharing

Any analytics view can be shared through a public dashboard link. Anyone with the token URL can view the dashboard — no account required. This is the recommended way to give clients or stakeholders read-only access.

Bot filtering

The redirect pipeline flags likely bots on each click event. Analytics queries can exclude bot traffic so automated crawlers never inflate campaign numbers.