Campaigns and UTM
Govern UTM parameters with a visual builder, reusable templates, and naming policies.
Campaigns group links under a shared marketing initiative and enforce consistent UTM tagging, so attribution reports stay clean across channels and teammates.
The UTM builder
The dashboard includes a visual UTM builder. Fill in the standard fields and the builder produces the tagged URL:
| Parameter | Example | Purpose |
|---|---|---|
utm_source | twitter | Where the traffic comes from. |
utm_medium | social | The marketing medium or channel. |
utm_campaign | spring-launch | The campaign the link belongs to. |
utm_term | link-tool | Paid search keywords. |
utm_content | hero-cta | Differentiates variants of an asset. |
UTM values flow into analytics automatically — no extra instrumentation needed.
Templates
Save UTM combinations as reusable UTM templates so the whole team tags links the same way. Templates are managed per workspace and can be applied from the link builder in one click.
Naming policies and duplicate checks
Campaigns enforce naming policies (casing, separators, allowed characters)
and warn on duplicates before a link is created. This keeps Spring-Launch,
spring_launch, and spring-launch from fragmenting your reports.
Attribution
Links attached to a campaign roll up into campaign-level metrics: clicks, unique visitors, conversions, and revenue. Use the campaign view to compare channels and creative variants side by side.